WORKING FOR THE COMMUNITY
OUT AND ABOUT IN THE COMMUNITY
The MDA Experiences Whānau have been active members in community service projects since its inception in 1989. Whether it be social or environmental initiatives, we pride ourselves on being strong advocates of Kaitiakitanga. Below are some of the highlights of what we do:
SHARE THE RIDE WITH WHĀNAU
Everybody remembers the day they got their first bike. You remember it too. It inspired your sense of freedom and independence. Learning to ride a bike provides a child with a rewarding self-guided activity, a feeling of accomplishment that boosts self-esteem and shows that anything is possible if you work at it.
An international program introduced in New Zealand called Share the Ride is helping to give economically disadvantaged Rotorua kids the chance to embrace these benefits.
Over 10 weeks, children learn riding skills, first aid skills, the history of the forest, trail etiquette, bike maintenance, and tackle a range of mountain biking trails. In return for their dedication, they’re rewarded at Crankworx with brand new Giant bikes and Bell helmets thanks to Share the Ride donations.
Even in a place like Rotorua where "everyone mountain bikes," it's easily missed that the demographic enjoying the experience is often quite narrow. Share the Ride makes it possible to reach out further into the wider community, cultivating growth at the real grassroots level. It not only shares the simple pleasures mountain biking can provide but also means kids have the means to pedal their way to school and leisure activities, encouraging alternate carbon-free forms of transportation. Cycling as a physical activity also provides children with an enjoyable form of physical fitness that helps develop motor skills, and when they ride with others, much-needed social skills as well.
Since 2015, the MDA Experiences team has worked with over 50 families to Share the Ride and looks forward to bringing even more people into the mountain bike community.
For more information, head to our Mountain Bike Rotorua website and check out the Share the Ride with Whanau info page. Click here to learn more.
PREMIUM TOURS FOR THE PLANET
For every premium experience or transfer that we host, MDA Experiences will plant a native tree here in Aotearoa, New Zealand. Just another one of our community initiatives to give back to both our people and our place.
By supporting native tree planting, we’re playing an important role in reducing net CO2 emissions, strengthening New Zealand’s biodiversity, and helping communities thrive.
Native trees can live for thousands of years. Unlike pine, they don’t need to be clear-felled and replanted – they keep thriving. Supporting native tree planting today will leave a legacy for future generations that we can be proud of. As well as helping create a healthier environment, we are growing natural playgrounds for the tamariki of tomorrow and sustenance to help our wildlife survive.
MOUNTAIN BIKE ROTORUA FOREST ACADEMY
The Mountain Bike Rotorua Forest Academy was established to formalize and professionalize the athlete support systems and pathways that the MDA Group provides.
MISSION STATEMENT
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To be world leading in combining business with positive community, environment, economic and cultural impacts
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To best serve the Rotorua community
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To support the development of mountain biking in New Zealand both competitively and recreationally
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To provide pathways for people to develop their mountain biking both competitively and recreationally
There are three divisions in the Academy:
1) Professional Athlete Support
2) Athlete Development Support
3) Community Engagement Support
The divisions allow us to provide pathways and support for aspiring athletes and community advocates alike. The support provided by the Mountain Bike Rotorua Forest Academy ranges from product and mentoring to cash sponsorship and active promotion of individuals and organizations.
UP-CYCLE FOR GOOD
The MDA Group of companies is undertaking an ambitious project to produce an electric fleet of vehicles that is not only fit for purpose but also reduces our footprint on Papatuanuku (Earth Mother).
While electric vehicles provide a carbon-zero solution for emissions when in use, their production cost can be double the CO2 emissions of a similar internal-combustion-engine vehicle.
We are combating this particular issue by giving vehicles a second life, taking appropriate Recipient Vehicles, finding electric Donor Vehicles that are no longer roadworthy, and creating a Frankenstein Electric Vehicle (FEV).
29 APRIL 2024: HERE'S AN IDEA.....
Back in 2019, we had put in motion a Fleet Policy that included raising the average age of vehicles to a maximum of 10 years (the previous concession holder for a transport route we now operate had vehicles that were 20-30 years old, upgrading to more efficient vehicles and beginning and electrification programme. However the pandemic that began in 2020 forced our group to halt asset investments in the interest of retaining as many staff as possible with no loss of income.
While we were able to not only retain all our staff with no redundancies at full pay, our Fleet Policy was stretched to it's absolute limit with the electrification planning unfortunately left to gather dust.
Fast forward to 2024 and with a more stabilised visitor market and the recognition that we all need to be doing more for Papatuanuku, our attention has once again turned to an electrification programme for our fleet of around 20 vehicles.
To kick off this ambitious project, we met with our good friend Ra Cleave. Ra is a bit of a mad scientist who seems to thrive with outside-the-box thinking, crazy ideas, and creating solutions that are for the betterment of our planet. The FEV Programme looks like it's going ahead.
For updates, head to our Mountain Bike Rotorua website and check out the FEV blog. Click here to learn more.
Ra out and about in his custom made Mazda Bongo
Ra out and about in his custom made Mazda Bongo
SHOP FOR GOOD
The idea is simple, and it isn’t about reinventing the wheel; it’s about reinvigorating a culture. Born out of necessity for keeping people in jobs, developed out of the want to give the people great deals, and started with a promise to give back. With all of our developments moving forward, Shop for Good is at the heart of the concept. Here are some examples of how the MDA Group is committed to providing people the option to Shop for Good:
WHEELIES.SHOP
Wheelies is the online retail arm of Mountain Bike Rotorua, providing outdoor gear and delivering right to your door. But even more than that, Wheelies will also give 5% of all sales to charity. That’s the Wheelies promise.
LEGEND OF THE PEAKS
Legend of the Peaks is an off-road running festival, open to almost all ages, set in Rotorua, Aotearoa, New Zealand. Within the festival, there are a number of different races that aim to attract both competitive and non-competitive participants, with the premier event being the New Zealand Forest Marathon, an epic 42km race incorporating awesome forest trails, off-road running, and hitting all four peaks in the forest, making for over 1700m of elevation gain.
The events are:
New Zealand Forest Marathon - 42.8kms, 1750m elevation gain, 4 Peaks
Moerangi Half Marathon - 21kms, 950m elevation gain, 2.5 Peaks
Titokorangi 10K - 10kms, 430m elevation gain, 2 Peaks
5K Trig Loop - 5kms, 140m elevation gain, 1 Peak
Kids Forest Run - 2kms, 45m elevation gain
The festival site will have music, food, an expo, and a vibe that could see you sipping away on a tasty beverage, chilling to the music while you watch your friends and whānau cross the line after an epic adventure in the forest.
10% of all Legend of the Peaks entry fees go to charity, with at least half dedicated to charity partner the Sir John Kirwan Foundation.